People don’t really like to click on ads. In fact there are many tools out there that banish ads completely, meaning advertisers have had to get a little more creative in how they present their advertisements. The key is to make banner ads that capture viewers’ attention superbly so that they won’t perceive the ads as merely annoying distractions.
Banner designs and banner templates are composed of a couple of key elements: an offer and a call to action. You can add your logo if you’d like, and an image to enhance the message. The kind of resource which plainly describes the basics of graphic design, and provides a step-by-step methodology to creating passable banner ads.
Know the sizes
There are many banner sizes out there which you come across every day while browsing the internet, however, there are some banner sizes which are considered to be the most popular and the most effective for banner advertising.
Some ads will require more vertical space. Others more horizontal. Some will need a more balanced look while for others, a thin strip will do.Banner sizes tend to run in several standard dimensions, depending on where you are placing them. google adsence ranked the best performing ad sizes and locations. They include:
- Leaderboard – 728×90
- Half-Page – 300×600
- Large Rectangle – 336×280
- Medium Rectangle – 300×250
- Large Mobile Banner – 320×100
Make Banner Ad Text readable
The text on your banners should be clear, and readable by your target audience. The reason behind this is because your text carries the message to your potential customers. To achieve this, make sure you pick colours for your font and background which contrast each other. Keep your background plain.
As you explore Canva or Photoshop, the temptation to use a “fresh” background may become overpowering. Keep the text to a minimum. New advertisers will often try to load as much information as possible into an advert. Potential customers will only spend a fraction of a second looking at your banner ad, so your message needs to be clear at a glance.
Key features to include in banner ad
- products unique value proposition
- Call to action button
The company logo: It’s essential to include this in your banner as a professional company logo not only builds trust but it will also help with your overall brand awareness. Images should be attractive enough to entice potential customers to view the ad’s message. So it is vital to choose an image that strikes a chord with your target audience. For many banner ads, it is possible to know the location of the viewers. You can target specific ads to specific locations and design images accordingly.
products unique value proposition : It shows the viewer what’s in it for them. It gives them that extra kick to help make up their minds a simple yet effective sentence that makes the viewer curious to find out how exactly Cardeals makes it easier to sell your car. You should select majorly two or three main colors to use in the ads to make banner. If there will be more colors, viewers won’t be able to focus on what is important. Using contrasting colors can make some parts of the image stand out. Properly balance the photos, text, and background, so that your message has enough white space for the fonts to stand out and be read
The call to action: and last but definitely not least is the call to action: a simple and short phrase that tells the viewer exactly what they need to do now. For example, “Register now!”, “Sign up here”, “Buy it now”, “Learn more” or as in this case, “sell your car here”
Beyond these 3 main elements there is of course, the image you use. This too is extremely important as it takes up your entire banner or at the very least, a considerable part of it – a low-quality, too stock-y image will likely put people off; If your call-to-action isn’t visible all the times, your viewers will be confused, and they won’t be able to click on the button to get redirected towards the landing page.
Typography is the art of creating and arranging text in a visual manner. With all the advertising placed in front of consumers on a daily basis, it’s important to design and use type in such a way that it attracts the reader’s attention and gives them a clear understanding of your message. Typography is important in advertising because it tells the consumer what they’re reading and why it’s important to them. Typography influences how readers process information, and the most successful typography also engages the consumer.
Use High Quality Graphics and Photos
As the aim with most large vinyl banners is to attract attention (often from a distance), you need to do everything you can to draw the focus of passers-by to your banner. We’ve already mentioned color, typography and sizing – but another important aspect is to include high-quality graphic images. Images can act as a focus point for your banner and therefore, will often entice passers-by to cast a glance in your direction. Not only do high-quality graphics help to draw attention, but they can also help to reinforce your message and/or communicate an emotion without the need for any more text to make banner ads.
Animation is a great way to catch the viewers’ attention to an ad immediately. So, you can consider designing an animated banner ad. But make sure that the animation does not distract the viewers from your business message.
The above-listed tips are indeed a complete list of tips for effective banner design and banner advertising. However, they are the most critical top tips you need for effective banner design, and banner advertising with these tips, you are good to start banner ads that will profit your brand. The main challenge of ad design is to blend creativity and marketing messages in a proper way. Despite having similar products, ads can create as much difference as between success and failure for businesses of all types.